1. Coaches/Managers must respect the rights, dignity and worth of each and every person and treat each equally within the context of the sport.
2. Coaches/Managers must place the well being and safety of each player above all other considerations, including the development of performance.
3. Coaches/Managers must adhere to all guidelines laid down within the constitution and Rules of The Football Association.
4. Coaches/Managers must develop an appropriate working relationship with each player based on mutual trust and respect.
5. Coaches/Managers must not exert undue influence to obtain personal benefit or reward.
6. Coaches/Managers must encourage and guide players to accept responsibility for their own behaviour and performance.
7. Coaches/Managers must ensure that activities they direct or advocate are appropriate for the age, maturity, experience and ability of players.
8. Coaches/Managers should, at the outset, clarify with the player (and where appropriate, their parents) exactly what is expected of them and also what they are entitled to expect from their coach.
9. Coaches/Managers must co-operate fully with other specialists (e.g. other coaches, officials, sports scientists, doctor, physiotherapists) in the best interests of the player.
10. Coaches/Managers must always promote the appropriate Code of Conduct and positive aspects of the sport (e.g. fair play) to players, parents and spectators alike. Never condone any violations of the Laws of the Game or relevant rule and regulations or the use of prohibited substances or techniques.
11. Coaches/Managers must consistently display high standards of behaviour and experience and be a role model for players, parents and spectators.